Of the millions of ways to market and promote your business, Marketing On-Hold is possibly the most cost and time-effective marketing tool available.

Why is the On-Hold Marketing Program from ADDHOLD so valuable? Well when else do you have captive audiences that are contacting you? If your business is doing so well that customers and clients have to be put on hold, why waste all that valuable time! Not only do customers get irritated while waiting on hold, but some might even hang up.

Market Research has shown that:

• An estimated 70% of business callers are put on hold.
• 60% of them hang up and 30% do not call back.
• If your callers hear nothing while on hold, they may think they have been disconnected. Most callers, who hear nothing on hold, hang up within 40 seconds.
• Callers who receive information whilst on-hold will stay on the line up to 3 minutes longer!
• If you use a radio as a sound source, your callers may be irritated by static, irrelevant traffic reports, and commercials -- even commercials advertising your competitors.
• The ADDHOLD system projects a positive professional image of your business.

Potential clients as well as loyal customers become frustrated when waiting to talk to you, so they hang up causing potential profits being lost. How do you keep them interested, informed and on the line?

Nothing can beat an ADDHOLD system with professional studio quality music and an appropriate message. Imagine placing your caller on hold and then returning to the call to hear a customer asking for more information about a product or service they heard mentioned while listening to your ADDHOLD message. This can happen to you with our ADDHOLD productions.

Benefits of On-Hold Messaging

• Improve Customer Service Levels
• Enhance Your Business Image
• Create & Maximize Sales Opportunities
• Compliment & Reinforce Advertising Campaigns
• Educate Callers About New Products & Services
• Reduce Callers Terminating Calls
• Introduce & Promote Special Offers
• Generate Traffic To Your Company's Web Site
• Increase Revenue

Three huge misconceptions about Message On-Hold

Misconception #1
“Music is good enough.”
Not true at all. Yes, having anything other than dead silence is a step in the right direction; why not take this opportunity to tell them something about your business.

Misconception #2
“Just entertain.”
Also not true. You may want a message that’s cute, funny, or clever, but you’re still wasting a chance to educate your callers. Besides, despite what you might think, cute, funny, or clever does not sell… it entertains. Do you want to entertain or sell?

Misconception #3
“Any type of message will work.”
Not true either. It is an improvement to be talking about your business, but content is king! Don’t tell people what you sell; tell them why they should buy from you and nobody else.

Reaching the Right Audience with the Right Message

The most popular rationale for developing an On-Hold Marketing Program is a desire to provide callers with relevant information regarding the nature of their call. The key word is relevant. Your message on hold program can be a sales message, customer service message, an informational message -- or any combination you choose. On-Hold Marketing Program is designed to turn telephone 'hold time' into a vital public relations and/or sales tool.

A message on-hold program functions as an extension of your existing advertising strategies by taking advantage of every customer contact. The main objective is to deliver targeted and compelling messages to your qualified audience.

A message on hold program from ADDHOLD is the most cost effective marketing tool available today. Compared to other forms of media, On Hold Marketing is a sound investment for your business. Presenting unified marketing announcements to your best prospects 24 hours a day, 7 days a week.